🦄🌯 Introducing junicorn.snacks #10/2023

junicorn.snacks - Women in Finance & Invite Event Vol. 3 | Junicorn - Office & Team Expansion | Capital Markets - Birkenstock IPO | Digital - Linkedin Creator Mode

Author

Julia Stoetzel
October 04, 2023

Welcome to the first edition of junicorn.snacks off LinkedIn! If you’re not familiar with the junicorn.snacks newsletter on LinkedIn - don’t worry, we’ll guide you through. So please grab some snacks and enjoy! 🍿📖

This past month on Street Tweets, we had the pleasure of speaking with Solveig Rathenow and Julius Köhler. Here's a brief overview:

Guests On the Podcast:

Guest: Solveig Rathenow, Head of the Economics department at Business Insider

Episode: Women In Finance | Business Insider | Current State of Affairs | Inclusive & Equal Environment | Street Tweets Event | IPO Stories

🎙From The Interview:

  1. If you’re a recruiter and have a spot to fill, look actively for women who might fit in the role and encourage them to apply. That doesn’t mean excluding men, but to attract and encourage more women.

  2. The ranking lists in finance magazines among women tend to look the same since women in finance are few. But Solveig and her team has a solution for promoting more women. They bring out 25 women repeatedly in their magazine “Zukunftsmacherinnen” who are either: self-employed, in corporation, in startups or in medium-sized companies.

    And by promoting the hidden champions they don’t only top the ranking lists, they also get an opening to a whole network.

Guest: Julius Köhler, Co-founder & Managing Director at Sennder

Episode: From Startup to Scale-Up - Sennder Fundraising Journey | Acquisitions | Fundraising History | Street Tweets Event Preview | Italian Bank Tax News

🎙From the interview:

  1. The logistics industry has been characterised by email, phone and sometimes even by fax, but over the last years the industry has become more efficient by using technology. Sennder has focused on growing with tech, and have for example built direct integrations to seamlessly receive a transport order from a customer.

  2. In a competitive landscape, defining what differentiates your company helps you with fundraising, but also building friendships and partnerships with your company’s investors.

Podcast Co-Hosts Julia Stoetzel and Caroline Jabban will host their 3rd event on 30th November in Berlin. What can you expect of the event?

  • Keynote speech by Joseph Caruso, CEO of Alliance Advisors and Patrick Kofler, Director of Investor Relations, Zalando SE on the transformation of Shareholder Engagement practices

  • Live-Podcast Panel Discussion: "Maximizing Shareholder Engagement: Diverse Perspectives from Industry Leaders"

  • Premier networking opportunities with top-tier executives, IR & finance leaders from German tech companies

  • Complimentary goodie bags by our sponsors

  • A night of dining, open bar and we got a DJ (it’s Berlin after all)

  • A curated exhibition of contemporary and digital art.

Will we see you there?👇

Apply to join the event here:

932amntn5h4.typeform.com/to/rIP9F1w9

Exciting news: Julia & Caroline will have a stall at the Austrian Annual IR Conference - the CIRA conference, so if you want to meet them or be recorded on the Street Tweets podcast show book a slot here👇

New Happenings: We're excited to announce that the Junicorn team will finally have an office space in Berlin! Address and details on the opening event to be announced in our next newsletters.

New team members: A warm welcome to our new team members! It’s so exciting to see the junicorn team grow. 🦄

New trailer: Junicorn is growing into two sub-brands to make the two businesses easier to understand: junicorn.Consulting & junicorn.Digital. Check the trailer here👉

This month, we’ll dive into the German company Birkenstock’s journey to Wall Street. Here's a quick summary:

  • Key Insight 1: Birkenstock files for IPO to list on the New York Stock Exchange with the name “BIRK” and is the latest European company to choose the United States as the place to raise money on the stock market.

  • Key Insight 2: Birkenstock starts taking investor orders from October 2nd and is seeking a valuation of more than $10 billion in the IPO.

Curious to learn more about IR, fundraising and capital markets?

Today, we'll dive into the benefits of activating “Creator mode” on LinkedIn.

💖 How to Activate Creator Mode:

  1. Press “Resources”

  2. Press “Creator mode”

  3. Turn on Creator mode

Features & Benefits of Activating “Creator Mode”

🌈 Link with CTA: You’re able to insert a link in your profile with a CTA to for example your website, an offer or your newsletter. While writing the call to action, keep in mind your target audience and to write the CTA customer-centric.

An effective call to action focuses on how the reader will benefit from clicking on the link.

🌈Performance statistics: With creator mode LinkedIn provides tracking of post impressions, followers, profile viewers and search appearances. Tracking your statistics helps you to analyse what content resonates and what content approach you should adjust.

Online Ressources:

  1. If you want to learn more about digital investor relations, check our online courses at Juniversity:

  1. We recently launched a next gen IR guide! Get your snackable guide on how to become visible for younger retail investors (explaining the current trends on the social media platforms young investors use + a content schedule)👇

Thank you for being part of our Junicorn journey. Stay curious, and see you next month! 🙏🌸