The third serving of junicorn.snacks 🍿📖

Warm greetings from the third serving of junicorn.snacks! If our LinkedIn junicorn.snacks newsletter hasn't crossed your path yet, fear not. We're here to give you a flavor-packed tour. So, gather some munchies and dive in! 🍿📖

This past month on Street Tweets, we had the pleasure of speaking with Marcus Diebel, Managing Director of EMEA Equity Research at J.P. Morgan. Curious about the factors driving valuations and investor sentiment in the tech and financial industry? Tune in as he unravels these complexities in our latest podcast episode.

Imagine a digital realm where innovation and environmental consciousness seamlessly blend. This vision has been brought to life by CLIQ Digital under the expert guidance of CEO Luc Voncken. In a revealing interview, we explored how they are navigating towards sustainability, setting their sights on achieving carbon neutrality by 2029. Discover the compelling strategies and motivations behind their eco-conscious approach.

Last week, Caroline J. and I have hosted our 1 year anniversary of Street Tweets. Here is our feedback from the event:

🎤 The event featured an insightful keynote by Patrick Kofler, Zalando, and Sandro Barbato, Alliance Advisors, shedding light on crucial shareholder engagement strategies. Key takeaways included the importance of adhering to proxy guidelines, early outreach to proxy advisors, recognizing that portfolio managers may not be governance experts, fostering awareness in boards, promptly responding to institutional investor engagement, and obtaining clarity on voting results in advance. A valuable session emphasizing proactive and informed approaches to shareholder relations.

Thanks to our sponsors who made this event possible: Deutsche Bank Alliance Advisors Baader Bank AG CAPTRACE GmbH IR-One AG & Co. KG junicorn StartupValley Magazine

Here are a few snapshots, more incoming! Next event for Feb 2024 is in the planning.

In our latest milestone, we proudly partnered with Deutsche Börse at the Eigenkapitalforum Conference. Just months after launching our podcast, with about 25 episodes already live, we were thrilled to host a stall in the EKF media lounge. There, we met with existing clients and connected with potential new ones, gaining valuable insights. We listened intently and took notes from investors, delving into the pain points of today's digital world. This experience has enriched us with a wealth of knowledge from both large and small companies, broadening our understanding and perspective.

Here’s a first junicorn team photo at the EKF conference! 🦄

Dropping one of the latest project that junicorn Consulting has been working on: Digitalise the investor communication of CLIQ Digital.

The interview with Luc Voncken, Founder & CEO of CLIQ Digital addresses Cliq's journey, business model, financials, thoughts on ESG but also how younger investors shall be addressed.

What is boosting? When you boost a post on your LinkedIn Page, it turns it into a paid ad on the LinkedIn feed of your target audience. It is a simple way to increase reach.

Who is boosting for? Boosting is for anyone with access to a LinkedIn page, such as Page admins, social & PR managers or event organizers with a promotion budget. Boosting is a simple way to create a paid campaign without having to learn how to use Campaign Manager. HOW?

1. Select a post with high engagement.

2. Click "boost" in the upper-right corner.

3. Choose objective, audience, budget, and schedule.

4. Target LinkedIn profiles by job function, industry, location & seniority.

5. Use Campaign Manager for job titles.

6. Enter credit card info for payment.

7. Access metrics in the original post or "manage ads" for detailed Campaign Manager insights.

In a nutshell 👉

Boosted posts transcend your current followers, appearing in the feeds of new audiences. Target ideal customers based on LinkedIn profiles, interests, or preset audiences to enhance visibility. This strategic approach not only attracts potential customers but also broadens your brand's reach, fostering engagement within a larger online community. Utilize boosting to connect with untapped audiences and elevate your content to new heights!

Are you interested in bringing your unique ideas to life and being appreciated for them? Do you want the freedom to choose your ideal work environment?

If so, consider joining junicorn!

• Office Manager (on-site) (m/f/d)

• Content Creator (m/f/d)

• Graphic Designer (m/f/d)

Send your CV at [email protected].

Thank you for being part of our Junicorn journey. Stay curious, and see you next month! 🙏🌸